Why Your Business Needs Videos
 

1. EVERY COMPANY IS A MEDIA COMPANY (EC = MC)

Video will account for 82% of global internet traffic by 2021. The transformation from mass media to current multi-channel, multi-platform, micro-media world has transformed the entire media industry and is now affecting each and every business. Most of us post, share and reshare pretty much every day.

It doesn’t matter if your company makes diapers or steel beams, you should realize that you are a media company as well (or you really should be). New social media is not anymore just hip and cool, it will soon be the only game out there.

2. GOOGLE AND YOUTUBE LOVE VIDEOS

Videos are 50% more likely to appear on the 1st page of search results than a traditional web page. If there’s anyone that loves video more than us at Fortune Expansion, it’s Google! Google’s recent algorithm has transformed the search landscape, prioritizing rich, blended search results with unique content, and video is definitely such.

Since Google announced the acquisition of YouTube, it didn’t estimate the crave for videos to get a larger favor over other types of content.

3. AUTHENTICITY FOR MORE CONNECTIONS

62% of consumers are likely to purchase from a brand that authentically expresses itself. Your brand is not a motionless strategy on a piece of paper, you must bring it to life. Video content generates the pulse of your brand. Video does what text doesn’t. It builds an instant, true and authentic interaction with your audience, who can further react or provide useful feedback in real-time action.

Video storytelling can help you break down complex information and present it in a much more digestible and exciting piece. Videos give a new dimension to your story and will enhance your narrative.

4. FROM ENGAGEMENT TO ENORMOUS TRAFFIC

People spend 2.6 times more on a page with video. Video marketing drives more organic traffic, which is, by the way, one of the largest drivers of visitors to any online business.

5. CONVERT AND SELL
Video users grow company revenue 49% faster. Videos are entertaining, engaging, and drastically underused to convert leads. Yet, having video content on your landing page can increase your conversion rate by 80% and more.

Video provides the value, importance, and flexibility that consumers are searching for. You shouldn’t make video marketing a part of your business strategy just because it’s fun and trendy. It actually helps people to digest information, playing with multiple senses at the same time.

If your business need Commercial Video Production, contact us today at www.fortuneexpansion.net

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